Blog Archive

Thursday, April 19, 2007

Market Like Oprah

Oprah started her syndication in 1986. How has she done? 20 years at number one! But even more impressive is what I call the "Oprah Empire" and how she become the modern Marketing Guru! (Martha Steward, Donald Trump not far behind)

But look at the marketing EXCELLENCE of Oprah:

  • Dr Phil: Now has his own show because of Oprah
  • Rachel Ray: Now has her own because of Oprah
  • Harpo Studios
  • O Magazine
  • Harpo films
  • www.oprah.com
  • Oprah book club
  • Angel Network
  • Radio syndication on XM Radio: Oprah and Friends
  • Oprah Winfrey Leadership Academy
  • Oxygen Media
  • The Color Purple
  • Friend Gayle King
  • Friend Bob Greene
  • Friend Dr. Oz
  • Friend Jean Chatzky
  • Friend Dr. Robin Smith
  • Friend Nate Berkus
  • Friend Dr. Maya Angelou
  • Friend Marianne Williamson

From poverty to a net worth of 1.5 billion. That is why one of my new sayings is "Market Like Oprah!"

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