Sounds simple but very hard to do. A few aspects of this point:
Always get a customer:
- Prospect everyday for new business.
- Hustle. Easy to say but almost nobody does it.
- Do your homework. Get in front of the decision maker. This will instantly give you an edge against your competition.
Never lose a customer:
- Customer service must be a culture in your organization and not just a saying. This starts at the top!
- Sometimes you may have to give in order to keep a customer. Do it.
- Customer retention and repeat business must be the most important part of your business. Do you track it and know the math?
Question: When was the last time you trained your people on getting new business and keeping current customers?
