- Employees
- Ex-Employees
- Vendors
- Partners
- Bankers
- Distributors
- Neighbors
- Charities
These are all customers of your business that typically you forget to treat like customers. Word of mouth is the best way to advertise your business. Its cheap (free) and its the most effective. You get positive word of mouth from you customer base. Lesson: Don't forget the definition of a customer and who your customers are.
