Do you have a playbook for your business?
Just like a great sports team, your people need the know "the plays" for your company. You should have standard operating procedures for your company that detail the way business is done in your company. This provides structure, accountability, and consistency; all of which equal solid r.o.i.
A playbook does not mean you eliminate creativity or better ways of doing things; but it does make sure you have an agreed upon set ways of conducting business.
Would a sports team be the champions without everyone knowing the playbook and plays to win the game? No.
Your business is no different. You need a playbook.
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