- What do you do?
- What makes you unique?
- Exactly why should I do business with you?
If you can't knock the ball out of the park on those 3 questions, then you need to go to the strategy drawing board and overhaul your business.
Sometimes we make business so complex and worry about all the little things (spreadsheets, office supplies waste, cell phone usage) but yet we forget about the HUGE Issues...like what makes us unique in the marketplace. Let's slow down....at least for today....and make sure we have killer answers to these hugely important questions.
This is a great team exercise to do. Bring your entire management team together and go over this as a group. Then for extra credit and style points: Take your team off site for a 1 day strategy meeting and make this the central point. I promise that will be the best ROI day of the entire year!
