In today's marketplace, it's critical that your name and your brand are chic and unique! Be hip and trendy. Be fresh and innovative. Be "in" and get that "It" factor about you and your business!
Then once you have it, make sure you never lose it. Think about the following that had "It" and now have run out of juice. Total losers.
- Boxing
- General Motors (Chevy)
- Pony shoes
- Atari
- Dr. Martens
- I've fallen and can't get up
- Swatch
- Hard Rock Cafe
- Planet Hollywood
- Starter
- Atkins diet
- Jenny Craig
Look at your brand today. Be intentional about your branding! Get experts involved!