Objectiveness

Look...the closer we are to something the more objectiveness we lose. The things closest to us in our life, we lose all sense of being objective. Example: If the neighbor kid messes up, then he is just a bad kid. But if it's our kid that does the exact same mess up, then it's just a phase or isolated incident. We lose all objectiveness.

I do this all the time; especially with my kids. I can't see things objectively with my kids. Just can't do it. With my sons:

• I ignore
• I turn my head
• I rationalize
• I justify
• I excuse
• I make excuses

I love them so much that I really can't see objectively the issues (especially their faults). That is why I have to seek outside opinions. We ask others all the time to help us in objectively looking at our kids. We ask teachers, the church, our family, friends to help us objectively look at our kids and how we are raising them.

Well, the same is true with your businesses and life. You can't see the things I can because you are too close to them. We like to say that our clients are in the bottle and as such, they can't read the label of their own bottle. But we, not being as close, can objectively and very clearly read the label on the bottle. We provide this objectiveness that is so needed to be successful in the marketplace.

Every successful person or company has this objectiveness. You just can't improve without it. So make sure you have some solid objectiveness on your business.