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Tuesday, March 03, 2009

To NOT Do List

In Charlotte NC today where I am doing three speeches over the next couple days. Since we travel a bit, we tend to get a front row seat to the not so good in customer service....mainly airlines.

But we can learn from this. In today's business, we all need a To-Do List and most of us have those. But equally, if not more important, is a To-NOT DO List.

Do you have a To-NOT Do List? If no, make one.

What don't you want to do in your customer experience? Make a list and make it intentional.

For the airlines, I am going to help them out (and may give you some thoughts as well for your business)

Do Not Do:
  • Ignore customers when they ask questions
  • Ever lie to customers
  • Talk when customers are talking (Listen first)
  • Blame others when problems happen
  • Make excuses that are false and don't make sense (our vendor ran out of coffee...in all of Dallas there is no coffee?)
  • Delay and loaf around
  • Look at your computers when customer wants face to face communication
  • Talk on the phone in front of a customer

In your business, what do you never want your customers to experience? Make a list and train every single person in the organization on it.

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