Blog Archive

Tuesday, April 07, 2009

Good vs WOW!

Good vs WOW!

How many times do you settle for just being good when you are capable of WOW?

We see so many examples of company's and leaders who are settling for good when they can do much better and they can achieve WOW! stuff. We see this much more today when times are more difficult....way too much settling for just being good in today's marketplace. Here is what is looks like:
  • Just good marketing
  • Just good employee relations
  • Just good customer experience
  • Just good products
  • Just good innovation and creativity
  • Just good production and work product
  • Just good communication
  • Just good leadership
  • Just good team work

Just good but not WOW!

Don't let good rob you from WOW! Make sure you and your organization are not settling for being just good when you are capable and can reach for WOW!

Homework: Intentionally analyze every part of your business and ask yourself if you achieved the WOW standard. If not, what can you break and change to get to WOW? Then make a plan to hit the WOW standard in every part of your business....especially focus on the Basics. The great companies execute the Basics with a WOW standard every single time!
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