Make sure you can answer these 3 questions with passion and absolute clarity:
1. What do you do?
2. What makes you unique?
3. Why should I do business with you?
If you can't answer these questions, you can't effectively position yourself in the marketplace. Period. Plus everything else breakdown too...employee turnover, production, branding, advertising, referrals,...on and on.
For example: What employee wants to work and sacrifice for a organization that can't answer the above with passion? You are correct...None! And when you can 't attract great talent, what kind of company do you really have? Who wants to work for a company that is stale? Those type of employees that you can get to work for a stale company will leave at the drop of a hat...turnover cost anyone? See the slippery slope...
Note: With passion! and clarity....that's the key!
Email me the progress...
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