Most businesses focus on the best months. They subscribe to the "have to make hay when sun shines" type thinking. All the energy and focus goes on the best months. And that is a ton of pressure.
But I think there is a better way: Bottom Up! If you take the bad months and make them average months, what did that do to entire year? Of course, went up!
It's much less pressure to make a bad month into an average month than keeping having to hit home runs in great months.
Try it. Work from Bottom Up!
- Take Bad months and make them average
- Take Average months and make them great
- Take Great months and keep them great
Result: An amazing year!