This is the interior picture of the new Boeing Dreamliner jet. The design was centered around the Customer Experience: As I teach, a WOW Experience! Some highlights:
- Windows are 50% bigger than anything else
- You can see out the windows from everywhere in the plane
- Air purification systems (why do planes just smell bad, see post on senses)
- Designers flew around the world 5 times in coach from different airlines to get a real picture and empathy for customers
- Comfortable seating unlike anything else out there today
- Huge aisles for function and also visible comfort
- Fly 1/3 around the world without refueling so comfort was key
- Research was globally based to understand different cultures
- Passion to Experience research center at Boeing to get real life feel and feedback
Design is just flat out critical. Boeing gets it. This plane just looks different and Boeing is out on the cutting edge and trail-blazing.
Most of us don't have planes to design and I get that. But in all of our businesses (for profit and not for profit) we have design factors. Take a look at yours and give yourself a candid review. Quick Tip: Your customers are really reviewing you as we speak so you best jump on it.
