Pay attention to the senses!

Design is critical. I can't stress design enough; far more important than I could ever write on this blog. At any rate, within design, pay attention also to the senses. SENSES are key. Senses are as important as the message.

Those that pay attention to the senses flat out rock it. They separate themselves from the others in a huge way. Look at your business and consider:

• Smell
• Sounds (music both type and volume)
• Touch
• Feel
• Lighting
• Temperature
• Balance

Some world class leaders:

• Tommy Bahama for smell. Walk in these stores and you start buying stuff. The smell fits the image and message just like a good wine does for a good meal.
• Whole Foods for feel. Just feels great. Period.
• Wynn, Mirage, or any other Steve Wynn designed hotels for lighting. These properties have extreme energy and life.
• Four Seasons, W Hotels. Balance of using all senses.
• Lure Restaurant, SOHO in NYC using music. Hip, fresh, making dining FUN with music!