The Ranger Creed is the mission statement for the United States Army Rangers. Most companies have some sort of similar vision and mission statements. But there is a huge difference between the Rangers and most businesses in the marketplace in terms of mission statements.The difference is that with the Rangers, it is actually the way of life and not just words! They take those deep seeded words and follow them strictly with actions. The Rangers walk the walk. The Rangers can back up the talk with disciplined walk. The Rangers can always cover the check their mouth writes. The Rangers don't just write words that sound pretty and then act completely opposite. No..No. The Rangers say what they do and do what they say.
But in the marketplace, this is not so true. Business says pretty words and have really awesome framed mission statements in the lobby...but the actions are not consistent with those words. The talk is just that...talk; with no walk!
- When was the last time you reviewed the mission and vision statements?
- When was the last time your team had a meeting covering the statements?
- When was the last time you asked your customers if the actions of the company are consistent with the words?
- When was the last time you quizzed your employees on the mission statement understanding?
- When was the last time you asked your employees if the company's actions are consistent with the words?
Make sure the words match the actions; actions match the words! Just like the Rangers!
