I see so much imitation and copying each other in today's marketplace. For profit...Non For Profits; it doesn't matter....everyone is copying each other.
That's not what sells
That's not what motivates employees
That's not what moves people and calls for action
That's not what is contagious
That's not what is business is about
Stop it today
Instead:
- Set the agenda (let other copy you!)
- Trail blaze
- Be interesting and entertaining...
- Be original
- Take road less traveled
- DD = Be DRAMATICALLY DIFFERENT!
- Innovation
- Outside of the box thinking...Outside of the box execution
- Avoid Ruts and Routines
- Do One Thing Everyday that Scares You!....Elonore Roosevelt